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Indonesia has Implemented a Large Scale Social Distancing policy, limiting major public activities to control pandemic COVID-19. This study aims to investigate the media content information and the perception of media role and its contribution in forming the general public’s risk perception, and protective behavior during this situation. Data has been collected through an online semi-structured questionnaire method via the use of google forms. Through snowball sampling, a total of 523 respondents were obtained. The data analyzed used the Partial Least Squares (PLS) technique. The results showed the structural model of media content information and perception of media’s role to influence risk perception and protective behavior. Media content information, perception of media’s role are influence directly the protective behavior significantly. the only perception of media’s role is influence directly the risk perception significantly. Then risk perception influence directly protective behaviorKeywords: COVID-19, Media Use, Perception of media role, risk perception, and protective behavior, Partial Least Squares (PLS)