This study aims to determine the condition of internal and external factors, and the priority of the chopped tobacco agribusiness development strategies. This research applies descriptive and analytical method. The research location determined purposively. Key informants in this study were determined using the snowball sampling technique. A total of 15 key informants were from the Ajang Kencono farmer group, government, consumers, competitors, and the Indonesian Tobacco Farmers Association. The internal and external factor evaluation, grand strategy matrix, strengths-weaknesses-opportunities-threats, and quantitative strategic planning matrix were used to analyze the research data. The main strength of this agribusiness is the high acceptance of chopped tobacco products in the market, while the main weakness is the low bargaining power of the farmer group. The main opportunity is the high level of consumer confidence, while the main threat is government regulations that are not in favor of farmer groups. Based on the grand strategy matrix, the chopped tobacco business is strong competitive position. Based on these factors, the alternative strategies developed are building partnerships, utilizing information technology, collectively distributing chopped tobacco to increase bargaining power, and utilizing social media to expand market. The strategic priority for the chopped tobacco agribusiness is to build partnerships.