ABSTRACT

This research departs from strengthening of visual communication design education in Indonesia, as well as the strengthening of desire to elevate the Indonesia cultural object as source of ideas, or as object of problem to be solved with design media solution, especially  visual communication design media.  Cultural facts such as the “mentifact” ,”Sociofact” and also “Artefact “ have a dynamic cultural experience like progressive or decline. In the case of decline ,it requires transformation medium to maintain it, a new medium that it appropriate to its time. Transforming local wisdom values and these noble cultural messages requires method so that they can become a media. Between Cultural values and visual communication design have both a message values, which is the main foundation of this research, and through decoding and encoding efforts that are understood as a method of delivering messages and encoding message in a symbolic form as well as the meaning of message received is combination of true message and the influence of the media to achieve communication objective, namely reconstruction, revitalization and Reactualization of  Indonesia culture. This research will describe a methodological effort to compile a new media with case studies on game design (top table games/board game) book design, and packaging design.                                                                                                                                                                                        The final result on  this research are the schema an mapping of the method of Creating visual Communication design media, with the decode approach to media mentioned above

. .

Keywords:  Culture, Decode, Visual Communication Media